Digital reforms in the Greek public sector: using block chain technologies and social media for open governance and value creation
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[1] University of Western Macedonia
University of Western Macedonia
Dimos Kozani, Grecia
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- Localización: International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, ISSN 1865-1984, Vol. 21, Nº. 3, 2024, págs. 757-787
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
In recent years, new technologies and the expanded use of social media have radically changed the way people interact with organizations. New technologies and social media can change the communication between Government and citizens as they decisively contribute to the transformation of public administration towards a new and open model of citizen-centric approach, which will promote transparency, accountability, the active participation of citizens and their interaction with the public sector. The present research examines the factors that affect the adoption of new technologies with an emphasis on block chain and of social media in Greek public administration. A mixed research methodology, both qualitative and quantitative, was adopted which was conducted through questionnaires to 336 public sector employees and through structured interviews to 99 public sector employees. The findings showed that service quality, ease of use and information quality significantly influence the adoption of blockchain technologies in the public sector. The findings of the qualitative research showed that there is a strong need for continuous training for the acquisition of digital skills but also for strengthening citizens' trust in the transparency of announcements by public organizations on social media. Finally, the importance of changing the culture of the public sector in Greece was highlighted in order to integrate new technologies and adopt new means of communication and interaction with citizens.
