The impact of virtual reality on customer engagement in tourism marketing: do age, gender and buyer readiness matter?

• Kim Willems ^[1] ; Malaika Brengman ^[2]
  1. [1] Vrije Universiteit Brussel

     Vrije Universiteit Brussel

     Arrondissement Brussel-Hoofdstad, Bélgica

     
  2. [2] Vrije Universiteit Brussels, Belgium
• Localización: Handbook of customer engagement in tourism marketing / Raouf Ahmad Rather (ed. lit.), Haywantee Ramkissoon (ed. lit.), 2023, ISBN 9781802203936, págs. 170-186
• Idioma: inglés
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