Negative customer engagement behavior in online social networks: understanding the nuance

• Matthew Alexander ^[1] ; Jaylan Azer ^[2]
  1. [1] University of Strathclyde

     University of Strathclyde

     Reino Unido

     
  2. [2] University of Glasgow

     University of Glasgow

     Reino Unido

     
• Localización: Handbook of customer engagement in tourism marketing / Raouf Ahmad Rather (ed. lit.), Haywantee Ramkissoon (ed. lit.), 2023, ISBN 9781802203936, págs. 43-55
• Idioma: inglés
• Texto completo no disponible (Saber más ...)