This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people’s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement.
Despite the fact that there is no monolithic point of view with respect to implicit attitudes or measures, this book proves informative in capturing the exciting developments that have taken place over the past decade in the study of attitudes, and point the way for future exploration. Although researchers in the field have long used physiological measures, more sophisticated approaches have now been developed that rely on brain imaging techniques to examine evaluative processes. This book addresses all of these new techniques, as well as the new wave of implicit measures and the contribution they have made to understanding attitudes and attitude change.
This volume will be an essential resource for students and researchers in social psychology with an interest in the core topic of attitudes
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2. Implicit and explicit measures of attitudes: the perspective of the MODE model
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3. Attitudinal dissociation: what does it mean?
págs. 65-84
4. Attitudes and cognitive consistency: the role of associative and propositional processes
págs. 85-118
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5. Implicit ambivalence: a meta-cognitive approach
págs. 119-164
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6. The nature of contemporary racial prejudice: insight from implicit and explicit measures of attitudes
John F. Dovidio, Kerry Kawakami, Natalie Smoak, Samuel L. Gaertner
págs. 165-192
7. On the interpersonal functions of implicit stereotyping and evaluative race bias: insights from social neuroscience
págs. 193-228
8. Digging for the real attitude: lessons from research on implicit and explicit self-esteem
págs. 229-250
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9. The heterogeneity of self-esteem: exploring the interplay between implicit and explicit self-esteem
Christian H. Jordan, Christine Logel, Steven J. Spencer, Mark P. Zanna, Mervyn L. Whitfiel
págs. 251-284
10. Changing attitudes on implicit versus explicit measures: what is the difference?
págs. 285-326
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11. Implicit measures in applied contexts: an illustrative examination of antiracism advertising
págs. 327-360
12. Comparing measures of attitudes at the functional and procedural level: analysis and implications
págs. 361-390
Section VI. Implicit measurement: conceptual issues
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13. Controlled influences on implicit measures: confronting the myth of process-purity and taming the cognitive monster
págs. 391-428
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15. Attitude misattribution: implications for attitude measurement and the implicit-explicit relationship
págs. 459-484
16. Implicit measurement of attitudes: a physiological approach
William Cunningham, Dominic J. Packer, Amanda Kesek, Jan Van Bavel
págs. 485-512
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