Información General

• Autores: Amir Hetsroni (coord.)
• Editores: Continuum International Publishing Group
• Año de publicación: 2012
• País: Reino Unido
• Idioma: inglés
• ISBN: 9781441191946
• Texto completo no disponible (Saber más ...)

Resumen

• Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.

Otros catálogos

• Red de Bibliotecas Universitarias (REBIUN)

Listado de artículos

• • An introduction: Advertising - truth, trust and belief

    Amir Hetsroni

    págs. 1-7

    

  • PART ONE: Views, Times and Places

    • Mass Moralizing

      Phil Hopkins

      págs. 11-28

      

    • The Disintegration of the Box: Narrativity, Performance and Translation in Television Commercials

      Dror Abend David

      págs. 30-40

      

    • Values in Israeli advertising: a decade-long observation

      Amir Hetsroni

      págs. 41-52

      

    • Real versus pseudo real in Japanese television advertising compared with US television advertising

      Michael L. Maynard

      págs. 53-71

      

    • God, religion and advertising: a hard sell

      Yoel Cohen

      págs. 73-90

      

    • Arab and Western images in Middle East satellite television advertising

      Shaheed N. Mohammed

      págs. 91-110

      

    • Nostalgia: reflections on periodical representations in advertising

      Amir Hetsroni

      págs. 111-126

      

  • PART TWO: Demography

    • Seeing ourselves as the Adman Sees us?: The Representation and Portrayal of Older People in Advertising

      Peter Simcock

      págs. 129-142

      

    • Ethnically targeted advertising and social meaning: an analysis of representation in Spanish language advertising

      Christopher A. Chávez, Meghan Moran, Sandra J. Ball-Rokeach

      págs. 143-164

      

    • Celebrity in advertising: the Asian perspective

      Wei-na Lee, Sejung Marina Choi

      págs. 165-188

      

  • PART THREE: Gender

    • Masculinity and femininity in advertising

      Narissra Punyanunt Carter, Daniel Linden, Kent Truett

      págs. 191-204

      

    • Sex sells, but to whom and at what price?: Sexual images of African American and Caucasian women in magazine advertising

      Linda G. Kean, Shekinah Thomas

      págs. 205-221

      

    • Objectionable content on mainstream advertising: how much sex and violence do television commercials actually carry and what does the public think of it?

      Amir Hetsroni

      págs. 223-243

      

    • International clothing, accessories and dress codes: Women's wardrobe from Spain, Portugal and China

      Paloma Díaz Soloaga, Natalia Quintas-Froufe

      págs. 245-264