Social, mobile, and emerging media around the world: communication case studies
Información General
- Autores: Alexander V. Laskin (coord.)
- Editores: Lexington Books
- Año de publicación: 2018
- País: Estados Unidos
- Idioma: inglés
- ISBN: 978-1-4985-7350-4
- Texto completo no disponible (Saber más ...)
Otros catálogos
Listado de artículos
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United Nations Environment is #WildforLife: a global a social media campaign gets personal
págs. 11-24
Voting with views: the role of Facebook live in Puerto Rico's 2016 Gubernamental Election
págs. 25-40
Connecting hearts and minds: how social and emerging media sold the games and brought a country together
págs. 41-56
Brand hijacked: why campaigns and hashtags are taken over by audiences
Vilma Luoma-aho, Mia Virolainen, Matias Lievonen, Gregor Halff
págs. 57-68
Yelp reviewers call fowl for restaurant's menu switcheroo: a case study on the power of online reviews
págs. 69-80
MOFAD and #projectfortune: optimizing crowdfunding and social media for museums
págs. 81-94
Ushahidi: an international crowdsourcing and crisis mapping platform
págs. 95-108
Augmenting baseball: MLB at bat use of augmented reality
págs. 109-120
A digital communication strategy for global domination: the Real Madrid case
págs. 121-134
Exploring Sana: a global mhealth initiative
págs. 135-146
págs. 147-160
Transmedia is "new sexy": case study of the "Sherlock" BBC series transmedia project
págs. 161-174
The case of social media censorship in Germany: public good or public bad?
págs. 175-188
