Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences
Rajeev Batra, Jan-Benedict E.M. Steenkamp, Dana L. Alden
págs. 227-239
Exploring product and service innovation similarities and differences
Patrick A.M. Vermeulen, Bas Hillebrand, Edwin J. Nijssen, Ron G.M. Kemp
págs. 241-251
págs. 253-261
Elizabeth Cowley, Kriengsin Prasongsukarn, Paul G. Patterson
págs. 263-277
Niels Schillewaert, John Mathieu, Michael Ahearne, Adam Rapp
págs. 279-293
Sharan Jagpal, Hao Zhao
págs. 295-307
Experimental design on the front lines of marketing: Testing new ideas to increase direct mail sales
Johannes Ledolter, Arthur J. Swersey, Gordon H. Bell
págs. 309-319
Cristel Antonia Russell, Dale W. Russell
págs. 321-331
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