International journal of research in marketing

• 

  Año 2006, Vol. 23, Número 4

  • Editorial

    Hubert Gatignon

    pág. 333

    

  • New IJRM Editors appointed

    Jan-Benedict E.M. Steenkamp

    pág. 335

    

  • Marketing renaissance: How research in emerging markets advances marketing science and practice

    Jan-Benedict E.M. Steenkamp, Steven Michael Burgess

    págs. 337-356

    

  • Competition in local-service sectors

    Marnik G. Dekimpe, Frank Verboven, Kathleen Cleeren

    págs. 357-367

    

  • Assessing new empirical industrial organization (NEIO) methods: The cases of five industries

    Jagmohan S. Raju, Abhik Roy, Namwoon Kim

    págs. 369-383

    

  • The role of ratio differences in the framing of numerical information

    Kin Fai Ellick Wong, Jessica Y.Y. Kwong

    págs. 385-394

    

  • The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities

    Joël Le Bon, Dwight Merunka

    págs. 395-408

    

  • Estimating joint preference: A sub-sampling approach

    Neeraj Arora

    págs. 409-418

    

  • A cross-national investigation of incentive sales compensation

    Dominique Rouziès, Barton A. Weitz, Michael Segalla, Madeleine Besson

    págs. 419-433