MIT Sloan management review

• 

  Año 2002, Vol. 43, Número 2

  • Intelligence

    • Do CEOs Matter?

      Lauren Keller Johnson

      págs. 8-9

      

    • Shopping for R&D

      Mary Kwak

      págs. 9-10

      

    • Maximizing Value Through Diversification

      Mary Kwak

      pág. 10

      

    • Recalculating the Cost of Capital

      Mary Kwak

      pág. 13

      

    • The Real Value of Customer Loyalty

      Lauren Keller Johnson

      págs. 14-17

      

    • Does Diversity Drive Productivity?

      Larry Yu

      pág. 17

      

    • Potential Pitfalls of E-Auctions

      Mary Kwak

      • Texto completo

      pág. 18

      

    • Keeping the Right People

      Peter Gwynne

      pág. 19

      

  • I

    • Process Management and the Future of Six Sigma

      Michael Hammer

      • Resumen
      • Texto completo

      págs. 26-32

      

    • Building Competitive Advantage Through People

      Christopher A. Bartlett, Sumantra Ghoshal

      • Resumen

      págs. 34-41

      

    • Changing the Channel: A Better Way To Do Trade Promotions

      David R. Bell, Xabier Drèze

      • Resumen
      • Texto completo

      págs. 42-49

      

    • Beyond the Business Case: New Approaches to IT Investment

      Jeanne W. Ross, Cynthia M. Beath

      • Resumen

      págs. 51-59

      

    • Managing Project Uncertainty: From Variation to Chaos

      Arnoud de Meyer, Christoph H. Loch, Michael T. Pich

      • Resumen

      págs. 60-67

      

    • Rapid-Response Capability in Value-Chain Design

      Charles H. Fine, Roger Vardan, Robert Petick, Jamal El-Hout

      • Resumen

      págs. 69-75

      

  • Essay

    • Strategy as Improvisational Theater

      Rosabeth Moss Kanter

      • Resumen

      págs. 76-81

      

    • Weird Ideas That Spark Innovation

      Robert I. Sutton

      • Resumen

      págs. 83-87

      

    • Has Strategy Changed?

      Kathleen M. Eisenhardt

      • Resumen

      págs. 88-91

      

  • Opinion

    • Adding Value in the Boardroom

      Edward E. Lawler, David L. Finegold, George Benson, Jay A. Conger

      págs. 92-93

      

    • The Death of the Open Web

      Pablo T. Spiller

      págs. 94-95

      

    • The Lessons of Kyoto

      Richard Schmalensee

      pág. 96