A New Manifesto for Management
Sumantra Ghoshal, Christopher A. Barlett, Peter Moran
págs. 9-20
Reflecting on the Strategy Process
Henry Mintzberg, Joseph Lampel
págs. 21-30
Transforming Internal Governance: The Challenge for Multinationals
C. K. Prahalad, Jan P. Oosterveld
págs. 31-39
Strategy, Value Innovation, and the Knowledge Economy
W. Chan Kim, Renée A. Mauborgne
págs. 41-54
A Dynamic View of Strategy
Constantinos C. Markides
págs. 55-63
Strategy as Strategic Decision Making
Kathleen M. Eisenhardt
págs. 65-72
Competing Today While Preparing for Tomorrow
Derek F. Abell
págs. 73-81
Surfing the Edge of Chaos
Richard T. Pascale
págs. 83-94
Robust Adaptive Strategies
Eric D. Beinhocker
págs. 95-106
Early Warning of New Rivals
Paul A. Geroski
págs. 107-116
Strategy as Options on the Future
Peter J. Williamson
págs. 117-126
Strategic Supremacy through Disruption and Dominance
Richard D'Aveni
págs. 127-135
How a Firm's Capabilities Affect Boundary Decisions
Jay B. Barney
págs. 137-145
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