Journal of marketing: A quarterly publication of the american marketing association

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  Año 2009, Vol. 73, Número 1

  • Radical Innovation Across Nations: The Preeminence of Corporate Culture.

    Gerard J. Tellis, Jaideep C. Prabhu, Rajesh K. Chandy

    págs. 3-23

    

  • Product Innovations, Advertising, and Stock Returns.

    Shuba Srinivasan, Koen Pauwels, Jorge Silva-Risso, Dominique M. Hanssens

    págs. 24-43

    

  • Pay What You Want: A new Participative Pricing Mechanism.

    Ju-Young Kim, Martin Natter, Martin Spann

    págs. 44-58

    

  • Brand Portfolio Strategy and Firm Performance.

    Neil A. Morgan, Lopo L. Rego

    págs. 59-74

    

  • Internet Auction Features as Quality Signals.

    Shibo Li, Kannan Srinivasan, Baohong Sun

    págs. 75-92

    

  • Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability.

    Yuping Liu, Rong Yang

    págs. 93-108

    

  • Inertial Disruption: The Impact of a New Competitive Entrant on Online Consumer Search.

    Wendy W. Moe, Sha Yang

    págs. 109-121

    

  • What Does It Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals.

    Steven H. Seggie, David A. Griffith

    págs. 122-132

    

  • Continuous Supplier Performance Improvement: Effects of Collaborative Communication and Control.

    Ashwin W. Joshi

    págs. 133-150