International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2012, Vol. 9, Número 2

  • Original article

    • Influences of the economic cycle on the product life cycle of a terrritory

      Anna Vaová, Katarina Petriková

      • Resumen

      págs. 97-104

      

    • Does the kind of bond matter? The case of food bank volunteer

      Arminda Maria Finisterra do Paço, Denise Agostinho

      • Resumen

      págs. 105-118

      

    • Perceptions of charities and the ultimate gift: the use of the repertory test to elicit salient bequest decision criteria

      Steven Pike, Kathy Knott, Cameron Newton

      • Resumen

      págs. 119-136

      

    • Motivation among hospital volunteers: an empirical analysis in Portugal

      Marisa R. Ferreira, Teresa Proença, Joâo Manuel de Frias Viegas Proença

      • Resumen

      págs. 137-152

      

    • Failure is a stepping stone for success

      Susana Costa E. Silva, Miguel Filipe Silva

      • Resumen

      págs. 153-179

      

    • A model of attitudes, beliefs, emotions and values to explain the Spanish youth street binge drinking phenomena

      Asunción Beerli Palacio, Josefa Delia Martín Santana, Gonzalo Díaz Meneses, Margarita Fernández Monroy, Inmaculada Galván Sánchez

      • Resumen

      págs. 181-197

      

    • Variables that influence attitude toward cause-related marketing and determinants of satisfaction and loyalty in the "Solidarity purchase"

      María Mercedes Galán Ladero

      • Resumen

      págs. 199-200