Journal of retailing

• 

  Año 2013, Vol. 89, Número 2

  • Executive Summaries

    págs. 1-6

    

  • Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions

    Nancy M Puccinelli, Rajesh Chandrashekaran, Dhruv Grewal, Rajneesh Suri

    • Resumen

    págs. 115-125

    

  • Effects of opening and closing stores on chain retailer performance

    Raji Srinivasan, Shrihari Sridhar, Sriram Narayanan, Debika Sihi

    • Resumen

    págs. 126-139

    

  • Loss leaders and cross-category retailer pass-through: A Bayesian multilevel analysis

    Joseph Pancras, Dinesh K Gauri, Debabrata Talukdar

    • Resumen

    págs. 140-157

    

  • Orchestrating rituals through retailers: An examination of gift registry

    Tonya Williams Bradford, John F Sherry

    • Resumen

    págs. 158-175

    

  • Trademark Strategy in the Internet Age: Customer Hijacking and the Doctrine of Initial Interest Confusion

    Clifford D Scott

    • Resumen

    págs. 176-189

    

  • Building-Up versus Paring-Down: Consumer Responses to Recommendations When Customizing

    Brent Coker, Anish Nagpal

    • Resumen

    págs. 190-206

    

  • Engaging Dissatisfied Retail Employees to Voice Promotive Ideas: The Role of Continuance Commitment

    Jeffrey P Boichuk, Bulent Menguc

    • Resumen

    págs. 207-218

    

  • Examining the Role of Franchisee Normative Expectations in Relationship Evaluation

    Debra Grace, Scott Weaven, Lorelle Frazer, Jeff Giddings

    • Resumen

    págs. 219-230