MIT Sloan management review

• 

  Año 2013, Vol. 55, Número 1

  • Creating Shared Value at Nestlé

    Nina Kruschwitz

    • Resumen

    págs. 1-3

    

  • The Relevance of Data: Going Behind The Scenes at LinkedIn Authors

    Renee Boucher Ferguson

    • Resumen

    págs. 1-3

    

  • Turning a No Comment Company into a Social Media Advocate

    Robert Berkman

    • Resumen

    págs. 1-4

    

  • A Process of Continuous Innovation: Centralizing Analytics at Caesars

    Renee Boucher Ferguson

    • Resumen

    págs. 1-6

    

  • Social Business: Shifting Out of First Gear

    David Kiron, Douglas Palmer, Phillips Phillips, Robert Berkman

    • Resumen

    págs. 1-32

    

  • How eBay Uses Data and Analytics to Get Closer to Its (Massive) Customer Base

    Renee Boucher Ferguson

    • Resumen

    págs. 2-3

    

  • Insuring a Better Future: Sustainability at Swiss Re

    Nina Kruschwitz

    • Resumen

    págs. 3-5

    

  • Nonprofits Get More From Social Media with Metrics

    Robert Berkman

    • Resumen

    págs. 3-5

    

  • Does Your Company Seem Socially Irresponsible?

    Nathan T Washburn, Donald Lange

    • Resumen
    • Texto completo

    págs. 10-11

    

  • Developing Tomorrows Global Leaders

    Robert J. Thomas, Joshua Bellin, Claudy Jules, Nandani Lynton

    • Resumen

    págs. 12-13

    

  • The CEO Experience Trap

    Monika Hamori, Burak Koyuncu

    • Resumen
    • Texto completo

    págs. 14-15

    

  • The Sweet Spot of Sustainability Strategy

    Gregory C. Unruh

    • Resumen
    • Texto completo

    págs. 16-19

    

  • Driving Change Through Corporate Programs

    Michael Boppel, Sven Kunisch, Thomas Keil, Christoph Lechner

    • Resumen
    • Texto completo

    págs. 20-22

    

  • Spurring Innovation Through Competitions

    Alan MacCormack, Fiona Murray, Erika Wagner

    • Resumen
    • Texto completo

    págs. 25-32

    

  • Innovation Process Benefits: The Journey as Reward

    Christina Raasch, Eric von Hippel

    • Resumen
    • Texto completo

    págs. 33-39

    

  • Using Open Innovation to Identify the Best Ideas

    Andrew King, Karim R Lakhani

    • Resumen
    • Texto completo

    págs. 41-48

    

  • The Question Every Project Team Should Answer

    Karen A. Brown, Nancy Lea Hyer, Richard Ettenson

    • Resumen
    • Texto completo

    págs. 49-57

    

  • Should You Punish or Reward Current Customers?

    Jiwoong Shin, K Sudhir

    • Resumen
    • Texto completo

    págs. 59-64

    

  • Strategic Choices in Converging Industries

    Fredrik Hacklin, Boris Battistini, Georg Von Krogh

    • Resumen
    • Texto completo

    págs. 65-73

    

  • How Serious Is Climate Change to Business?

    David Kiron, Nina Kruschwitz, Knut Haanaes, Sonja-Katrin Fuisz-Kehrbach

    • Resumen

    págs. 75-76