págs. 1017-1038
When narrative brands end: the impact of narrative closure and consumption sociality on loss accommodationWhen narrative brands end: : the impact of narrative closure and consumption sociality on loss accommodation
págs. 1039-1062
From bye to buy: : homophones as a phonological route to priming
págs. 1063-1077
Strengthening the influence of advertised reference prices through information priming
Christina Kan, Donald R. Lichtenstein, Susan Jung Grant, Chris Janiszewski
págs. 1078-1096
págs. 1097-1108
págs. 1109-1122
págs. 1123-1138
págs. 1139-1148
The nature of slacktivism: : how the social observability of an initial act of token support affects subsequent prosocial action
págs. 1149-1166
Overindividuation in gift giving: : shopping for multiple recipients leads givers to choose unique but less preferred gifts
págs. 1167-1180
The top-ten effect: : consumers' subjective categorization of ranked lists
págs. 1181-1202
págs. 1203-1218
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