Journal of International Marketing

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  Año 2014, Vol. 22, Número 1

  • Journal of international marketing: : objectives, challenges, and the way forward

    Constantine S. Katsikeas

    págs. 1-4

    

  • A cross-cultural investigation of new product strategies for technological and design innovations

    David A. Griffith, Gaia Rubera

    • Resumen

    págs. 5-25

    

  • The spillover effects of prototype brand transgressions on country image and related brands

    Peter Magnusson, Vijaykumar Krishnan, Stanford A. Westjohn, Srdan Zdravkovic

    • Resumen

    págs. 21-38

    

  • Drivers of export segmentation effectiveness and their impact on export performance

    Adamantios Diamantopoulos, Amata Ring, Bodo B. Schlegelmilch, Eva Doberer

    • Resumen

    págs. 39-61

    

  • Consumer animosity, country of origin, and foreign entry-mode choice: a cross-country investigation

    Cher-Min Fong, Chun-Ling Lee, Yunzhou Du

    • Resumen

    págs. 62-76

    

  • Cross-national advertising and behavioral intentions: : a multilevel analysis

    Gianfranco Walsh, Edward Shiu, Louise M. Hassan

    • Resumen

    págs. 77-98