Learning from peers: : knowledge transfer and sales force productivity growth
págs. 463-484
The company that you keep: : when to buy a competitor's keyword
págs. 485-508
págs. 509-533
Consumer attitude metrics for guiding marketing mix decisions
Dominique M. Hanssens, Koen H. Pauwels, Shuba Srinivasan, Marc Vanhuele, Gokhan Yildirim
págs. 534-550
Partner selection in brand alliances: : an empirical investigation of the drivers of brand fit
págs. 551-566
The effect of survey participation on consumer behavior: : the moderating role of marketing communication
págs. 567-585
págs. 586-608
págs. 609-617
págs. 618-620
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