Journal of marketing research

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  Año 2014, Vol. 51, Número 5

  • Driving online and offline sales: : the cross-channel effects of traditional, online display, and paid search advertising

    Isaac M. Dinner, Harald J. Van Heerde, Scott A. Neslin

    • Resumen

    págs. 527-545

    

  • Social networks, personalized advertising, and privacy controls

    Catherine E. Tucker

    • Resumen

    págs. 546-562

    

  • Multiple reference points in sequential hedonic evaluation: : an empirical analysis

    Tanuka Ghoshal, Eric Yorkston, Joseph C. Nunes, Peter Boatwright

    • Resumen

    págs. 563-577

    

  • Internet versus television advertising: : a brand-building comparison

    Michaela Draganska, Wesley R. Hartmann, Gena Stanglein

    • Resumen

    págs. 578-590

    

  • Measuring and managing a salesperson's future value to the firm

    V. Kumar, Sarang Sunder, Robert P. Leone

    • Resumen

    págs. 591-608

    

  • Information asymmetry and hybrid advertising

    De Liu, Siva Viswanathan

    • Resumen

    págs. 609-624

    

  • The role of chief marketing officers for venture capital funding: : endowing new ventures with marketing legitimacy

    Christian Homburg, Alexander Hahn, Torsten Bornemann, Philipp G. Sandner

    • Resumen

    págs. 625-644