Journal of International Marketing

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  Año 2015, Vol. 23, Número 1

  • Drivers of local relative to global brand purchases: : A contingency approach

    Yuliya Strizhakova, Robin A. Coulter

    • Resumen

    págs. 1-22

    

  • Interpersonal factors as drivers of quality and performance in western–hong kong interorganizational business relationships

    Bradley R. Barnes, Leonidas C. Leonidou, Noel Y.M. Siu, Constantinos N. Leonidou

    • Resumen

    págs. 23-49

    

  • An extended model of preference formation between global and local brands: The roles of identity expressiveness, trust, and affect

    Yi Xie, Rajeev Batra, Siqing Peng

    • Resumen

    págs. 50-71

    

  • The growth of private label brands: : A worldwide phenomenon?

    Andres Cuneo, Sandra Milberg, José Miguel Benavente, Javier Palacios-Fenech

    • Resumen

    págs. 72-90

    

  • Spillover of distrust from domestic to imported brands in a crisis-sensitized market

    Hongzhi Gao, Hongxia Zhang, Xuan Zhang, John G. Knight

    • Resumen

    págs. 91-112