International journal of research in marketing

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  Año 2015, Vol. 32, Número 1

  • Product bundling or reserved product pricing? Price discrimination with myopic and strategic consumers

    Ashutosh Prasad, R. Venkatesh, Vijay Mahajan

    • Resumen

    págs. 1-8

    

  • Product alliances, alliance networks, and shareholder value: : Evidence from the biopharmaceutical industry

    Sudha Mani, Xueming Luo

    • Resumen

    págs. 9-22

    

  • The effects of promotional frames of sales packages on perceived price increases and repurchase intentions

    Hsin-Hsien Liu, Hsuan-Yi Chou

    • Resumen

    págs. 23-33

    

  • Stock price reactions to brand value announcements: : Magnitude and moderators

    Marie Dutordoir, Frank H.M. Verbeeten, Dominique De Beijer

    • Resumen

    págs. 34-47

    

  • To retain? To upgrade? The effects of direct mail on regular donation behavior

    Suman Ann Thomas, Shanfei Feng, Trichy V. Krishnan

    • Resumen

    págs. 48-63

    

  • Unraveling scientific impact: : Citation types in marketing journals

    Stefan Stremersch, Nuno Camacho, Sofie Vanneste, Isabel Verniers

    • Resumen

    págs. 64-77

    

  • Unveiling the relationship between the transaction timing, spending and dropout behavior of customers

    Nicolas Glady, Aurélie Lemmens, Christophe Croux

    • Resumen

    págs. 78-93

    

  • Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis

    Rex Yuxing Du, Wagner A. Kamakura

    • Resumen

    págs. 94-112

    

  • Severe service failure recovery revisited: : Evidence of its determinants in an emerging market context

    Livia L. Barakat, Jase R. Ramsey, Melanie P. Lorenz, Marlusa Gosling

    • Resumen

    págs. 113-116

    

  • The impact of an exciting store environment on consumer pleasure and shopping intentions

    Jonas Holmqvist, Renaud Lunardo

    • Resumen

    págs. 117-119