Evolution of marketing as a discipline: what has happened and what to llok out for
V. Kumar
págs. 1-9
Indirect Learning: How Emerging-Market Firms Grow in Developed Markets
Sourindra Barerjee, Jaideep C. Prabhu, Sina Damangir
págs. 10-28
Leveraging Trends in Online Searches for Product Features in Market Response Modeling
Rex Yuxing Du, Ye Hu, Sina Damangir
págs. 29-43
Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture
J. Andrew Petersen, Tarun Kushwaha, V. Kumar
págs. 44-63
The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners
Eric (Er). Fang, Jongkuk Lee, Zhi Tang
págs. 64-82
The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior
Adriana V. Madzharov, Lauren G. Block, Maureen Morrin
págs. 83-96
What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products
Andrew D. Gershoff, Judy K. Frels
págs. 97-109
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