Marketing science

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  Año 2015, Vol. 34, Número 3

  • Television advertising and online shopping

    Jura Liaukonyte, Thales Teixeira, Kenneth C. Wilbur

    • Resumen

    págs. 311-330

    

  • Product and pricing decisions in crowdfunding

    Ming Hu, Xi Li, Mengze Shi

    • Resumen

    págs. 331-345

    

  • Construction of heterogeneous conjoint choice designs: : A new approach

    Qing Liu, Yihui (Elina) Tang

    • Resumen

    págs. 348-366

    

  • Social dollars: : The economic impact of customer participation in a firm-sponsored online customer community

    Puneet Manchanda, Grant Packard, Adithya Pattabhiramaiah

    • Resumen

    págs. 367-387

    

  • Position effects in search advertising and their moderators: : A regression discontinuity approach

    SRIDHAR NARAYANAN, Kirthi Kalyanam

    • Resumen

    págs. 388-407

    

  • Social contagion in new product trial and repeat

    Raghuram Iyengar, Christophe Van den Bulte, Jae Young Lee

    • Resumen

    págs. 408-429

    

  • Online content pricing: : Purchase and rental markets

    Anita Rao

    • Resumen

    págs. 430-451

    

  • A dynamic model of rational addiction: : Evaluating cigarette taxes

    BRETT R. GORDON, Baohong Sun

    • Resumen

    págs. 452-470