págs. 300-314
págs. 315-325
Impact of death-related television programming on advertising evaluation
Priyamvadha Rangan, Surendra N. Singh, Mark J. Landau, Jungsil Choi
págs. 326-337
The role of regulatory focus, social distance, and involvement in anti-high-risk drinking advertising: : A construal-level theory perspective
págs. 338-348
Scarcity appeal in advertising: : Exploring the moderating roles of need for uniqueness and message framing
págs. 349-359
Presentation matters: : Comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Jisu Huh, Yoshikazu Suzuki-Lambrecht, Jennifer Lueck, Michelle Gross
págs. 360-374
págs. 375-387
Matching temporal frame, self-view, and message frame valence: : Improving persuasiveness in health communications
págs. 388-402
In advertising we trust: : Religiosity's influence on marketplace and relational trust
págs. 403-414
Advertising repetition: : A meta-analysis on effective frequency in advertising
págs. 415-428
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