Marketing science

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  Año 2015, Vol. 34, Número 5

  • The squeaky wheel gets the grease—an empirical analysis of customer voice and firm intervention on twitter

    Liye Ma, Baohong Sun, Sunder Kekre

    • Resumen

    págs. 627-645

    

  • An empirical analysis of consumer purchase decisions under bucket-based price discrimination

    Yacheng Sun, Shibo Li, Baohong Sun

    • Resumen

    págs. 646-668

    

  • Personalized online advertising effectiveness: : The interplay of what, when, and where

    Alexander Bleier, Maik Eisenbeiss

    • Resumen

    págs. 669-688

    

  • Service failure recovery and prevention: Managing stockouts in distribution channels

    Yan Dong, Kefeng Xu, Tony Haitao Cui, Yuliang Yao

    • Resumen

    págs. 689-701

    

  • Short-run needs and long-term goals: : A dynamic model of thirst management

    Guofang Huang, Ahmed Khwaja, K. Sudhir

    • Resumen

    págs. 702-721

    

  • Matching in the sourcing market: : A structural analysis of the upstream channel

    Jian Ni, Kannan Srinivasan

    • Resumen

    págs. 722-738

    

  • The economic value of online reviews

    Chunhua Wu, Hai He, Tat Y. Chan, Xianghua Lu

    • Resumen

    págs. 739-754

    

  • Optimal timing of sequential distribution: The impact of congestion externalities and day-and-date strategies

    Terrence August, Duy Dao, Hyoduk Shin

    • Resumen

    págs. 755-774