European Journal of Marketing

• 

  Año 2016, Vol. 50, Número 12

  • Editorial

    John M. Rudd, Matti Jaakkola, Greg W. Marshall

    • Resumen

    págs. 2070-2076

    

  • A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability

    Michael T. Krush, Raj Agnihotri, Kevin J. Trainor

    • Resumen

    págs. 2077-2102

    

  • Troubled waters: the transformation of marketing in a digital world

    Lee Quinn, Sally Dibb, Lyndon Simkin, Ana Canhoto, Mathew Analogbei

    • Resumen

    págs. 2103-2133

    

  • Customer orientation and firm's business performance

    Sanja Pekovic, Sylvie Rolland

    • Resumen

    págs. 2162-2191

    

  • A resource-advantage theory typology of strategic segmentation

    Andrew T. Thoeni, Greg W. Marshall, Stacy M. Campbell

    • Resumen

    págs. 2192-2215

    

  • Strategic marketing patterns and performance implications

    Emir Agic, Merima Cinjarevic, Emir Kurtovic, Muris Cicic

    • Resumen

    págs. 2216-2248

    

  • Innovation summits: comparison and conceptualisation

    Linda Nhu Laursen, Poul Houman Andersen

    • Resumen

    págs. 2249-2268

    

  • Development and impact of strategic marketing - a longitudinal study in a Nordic country from 2008 to 2014

    Johanna Frösén, Henrikki Tikkanen

    • Resumen

    págs. 2269-2294