Survival of the fittest: How competitive service overlap and retail format impact incumbents’ vulnerability to new entrants
págs. 383-396
págs. 397-410
Reimagining society through retail practice
Joel Hietanen, Pekka Mattila, John W. Schouten, Antti Sihvonen, Sammy Toyoki
págs. 411-425
Light and pale colors in food packaging: When does this package cue signal superior healthiness or inferior tastiness?
págs. 426-444
págs. 445-469
A model for inferring market preferences from online retail product information matrices
Timothy J. Gilbride, Imran S. Currim, Ofer Mintz, S. Siddarth
págs. 470-485
Limited edition for me and best seller for you: The impact of scarcity versus popularity cues on self versus other-purchase behavior
págs. 486-499
págs. 500-517
págs. 518-520
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