págs. 210-226
User-generated product reviews on the internet:: the drivers and outcomes of the perceived usefulness of product reviews
págs. 227-245
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Consumer responses to different degrees of advertising adaptation:: the moderating role of national openness to foreign markets
Mahdi Rajabi, Nathalie Dens, Patrick De Pelsmacker, Peter Goos
págs. 293-313
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Cause-related marketing ads in the eye tracker:: it depends on how you present, who sees the ad, and what you promote
págs. 336-355
Disentangling location-based advertising:: the effects of location congruency and medium type on consumers' ad attention and brand choice
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