Spanish journal of marketing-ESIC

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  Año 2017, Vol. 21, Número Extraordinario 1 (S1)

  • Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy

    Juan Carlos Sanclemente Téllez

    • Resumen
    • Texto completo

    págs. 4-25

    

  • The impact of congruence between the CSR activity and the company's core business on consumer response to CSR

    José Vicente García-Jiménez, Salvador Ruiz de Maya, Inés López López

    • Resumen
    • Texto completo

    págs. 26-38

    

  • Corporate social responsibility, customer satisfaction, corporate reputation, and firms’ market value: evidence from the automobile industry

    Jesús García de Madariaga Miranda, Fernando Rodríguez de Rivera Cremades

    • Resumen
    • Texto completo

    págs. 39-53

    

  • The influence of the types of media on the formation of perceived CSR

    Pere Mercadé Melé, Sebastián Molinillo Jiménez, Antonio Fernández Morales

    • Resumen
    • Texto completo

    págs. 54-64

    

  • Consumer attitudes in the election of functional foods

    Inés Küster Boluda, Isabel Vidal Capilla

    • Resumen
    • Texto completo

    págs. 65-79