International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2018, Vol. 15, Número 1

  • How proof of previous donations influences compliance with a donation request: three field experiments

    Céline Jacob, Nicolas Guéguen, Gaëlle Boulbry

    • Resumen

    págs. 1-8

    

  • Multichannel strategies in public services: levels of satisfaction and citizens’ preferences

    Manuel Rey Moreno, Cayetano Medina Molina, Ramón Barrera Barrera

    • Resumen

    págs. 9-24

    

  • Measuring trust damage in nonprofit marketing: the role of cognitive and emotional perceptions

    Jundong Hou, Chi Zhang, Robert Allen King

    • Resumen

    págs. 25-47

    

  • License to bully: rites of passage in higher education

    Ana Cristina da Silva, Minoo Farhangmehr, Marjan S. Jalali

    • Resumen

    págs. 49-66

    

  • Toward improving the quality of empirical public and nonprofit research: advocating for a pluralist methodological approach

    Edouard Novatorov

    • Resumen

    págs. 67-86

    

  • Clustering consumers who engage in boycotting: new insights into the relationship between political consumerism and institutional trust

    Nuno Tiago Baptista, Ricardo José de Ascensão Gouveia Rodrigues

    • Resumen

    págs. 87-104

    

  • Good deeds revisited: motivation and boundary spanning in formal volunteering

    Meike Rombach, Eunkyung Kang, Vera Bitsch

    • Resumen

    págs. 105-126