IROCAMM-International Review Of Communication And Marketing Mix

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  Año 2018, Número 1. Texto Completo Ejemplar

  • Vodafone: The relationship between brand image and online marketing strategies

    Niaz Hasan Mahmud, Irene García Medina

    • Resumen
    • Texto completo

    págs. 7-31

    

  • Digital advertising storytelling: consumer educommunication

    Rodrigo Elías Zambrano

    • Resumen
    • Texto completo

    págs. 32-44

    

  • L’approche scientifique de la sémiothique française: réflexions contemporaines

    Patricia Margarida Farias Coelho, Marcos Rogério Martins Costa, Rodrigo Fontanari

    • Resumen
    • Texto completo

    págs. 45-55

    

  • Acts or events? A perspective from the marketing mix

    Marta Pulido Polo

    • Resumen
    • Texto completo

    págs. 56-66

    

  • Shopping as a selling strategy for tourism: combination of marketing mix tools

    Gloria Jiménez Marín

    • Resumen
    • Texto completo

    págs. 67-87

    

  • Rational vs emotional communication models. Definition parameters of advertising discourses

    Cristina González Oñate, Eduard Farrán Teixidó, Pablo Vázquez Cagiao

    • Resumen
    • Texto completo

    págs. 88-104

    

  • Theoretical approach of branding from a semiotic perspective

    Paloma Sanz Marcos

    • Resumen
    • Texto completo

    págs. 105-129