Exploring online consumer curation as user-generated content: A framework and agenda for future research, with implications for brand management
págs. 325-337
Engaging customers through user-and company-generated content on CSR
Alberto Badenes, Carla Ruiz Mafé, José Enrique Bigné Alcañiz
págs. 339-371
págs. 373-396
The impact of consumers’ positive online recommendations on the omnichannel webrooming experience
Carlos Orús Sanclemente, Raquel Gurrea Sarasa, Sergio Ibáñez Sánchez
págs. 397-413
Omni-channel users and omni-channel customers: a segmentation analysis using distribution services
Mónica Cortiñas Ugalde, Raquel Chocarro Eguaras, Margarita Elorz Domezaín
págs. 415-436
Local, global and glocal consumer brand relationships
Miguel Ángel López-Lomelí, Joan Llonch i Andreu, Josep Rialp Criado
págs. 437-459
Increasing customer loyalty through customer engagement in the retail banking industry
Diego Monferrer Tirado, Miguel Ángel Moliner Tena, Marta Estrada Guillén
págs. 461-484
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