IROCAMM-International Review Of Communication And Marketing Mix

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  Año 2020, Vol. 3, Número 2

  • One click away. Towards a proposal of an affective model of media planning

    Natalia Papí Gálvez

    • Resumen
    • Texto completo

    págs. 7-21

    

  • Expansion strategies in transmedia fiction projects: The case of ‘The Ministry of Time’

    Jorge Miranda-Galbe, Francisco Cabezuelo-Lorenzo, Juan Manuel Barceló Sánchez

    • Resumen
    • Texto completo

    págs. 22-35

    

  • Neurocommunication as a strategy to prevent suicide in young people

    Antonio Leal Jiménez

    • Resumen
    • Texto completo

    págs. 36-43

    

  • The dialectics of immigration and the European Dream in the discourses of Spanish politicians. A study case of Twitter

    Santana Lois Poch-Butler, Javier Figuero Espadas, Roberto Gelado Marcos

    • Resumen
    • Texto completo

    págs. 44-59

    

  • Virtual community and the relational profile of the millennial traveller: Euroviajar case

    Kevin Mamaqi Kapllani, Xhevrie Mamaqi

    • Resumen
    • Texto completo

    págs. 62-81

    

  • Analysis of the image of Spain as a tourist destination from social networks.The case of South Korea.

    Estefanía Cestino González, Gema Pérez Tapia, Yousun Jang

    • Resumen
    • Texto completo

    págs. 82-95

    

  • La promoción cinematográfica en las redes sociales: un enfoque desde los directores de cine español

    Sergio Jesús Villén Higueras

    • Resumen
    • Texto completo

    págs. 96-108

    

  • Media terrorism: influence of the Media on the social construction of fear on the participation of the child in the Gangs

    Yaritza María Vásquez Hernández

    • Resumen
    • Texto completo

    págs. 109-117