Journal of marketing: A quarterly publication of the american marketing association

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  Año 2021, Vol. 85, Número 4

  • The Concept of Authenticity: What It Means to Consumers

    Joseph C. Nunes, Andrea Ordanini, Gaia Giambastiani

    págs. 1-20

    

  • Real-Time Brand Reputation Tracking Using Social Media

    Roland T. Rust, William Rand, Ming-Hui Huang, Andrew T. Stephen, Gillian Brooks, Timur Chabuk

    págs. 21-43

    

  • Visual Elicitation of Brand Perception

    Daria Dzyabura, Renana Peres

    págs. 44-66

    

  • Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge

    Kellen Mrkva, Nathaniel A. Posner, Crystal Reeck, Eric J. Johnson

    págs. 67-84

    

  • Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing

    Elham Ghazimatin, Erik A. Mooi, Jan B. Heide

    págs. 85-104

    

  • Consumer Self-Control and the Biological Sciences: Implications for Marketing Stakeholders

    Yanmei Zheng, Joseph W. Alba

    págs. 105-122

    

  • The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?

    Jing Li, Xueming Luo, Xianghua Lu, Takeshi Moriguchi

    págs. 123-140

    

  • Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction

    Aekyoung Kim, Felipe M. Affonso, Juliano Laran, Kristina M. Durante

    págs. 141-157

    

  • Navigating the Last Mile: The Demand Effects of Click-and-Collect Order Fulfillment

    Katrijn Gielens, Els Gijsbrechts, Inge Geyskens

    págs. 158-178