Spanish journal of marketing-ESIC

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  Año 2022, Vol. 26, Número 1. Texto Completo Ejemplar

  • Advances in neuroscience and marketing: analyzing tool possibilities and research opportunities

    Luis Alberto Casado Aranda, Juan Sánchez Fernández

    • Resumen
    • Texto completo

    págs. 3-22

    

  • When consumers touch: a conceptual model of consumer haptic perception

    Achini Tharaka Ranaweera

    • Resumen
    • Texto completo

    págs. 23-43

    

  • The influence of formal and informal control on market and financial results

    Daniel Espinosa Sáez, Paola Andrea Ortiz Rendón, José Luis Munuera Alemán

    • Resumen
    • Texto completo

    págs. 44-60

    

  • The role of social media in the political involvement of millennials

    Rahmad Solling Hamid, Abror Abror, Suhardi M. Anwar, Andi Hartati

    • Resumen
    • Texto completo

    págs. 61-79

    

  • Buying local food is not a question of attitude: an analysis of benefits and limitations

    Begoña Peral Peral, Jorge Arenas Gaitán, Jesús Reina Arroyo

    • Resumen
    • Texto completo

    págs. 80-97

    

  • Influencer fit post vs celebrity fit post: which one engages Instagram users more?

    Arash Ahmadi, Siriwan Ieamsom

    • Resumen
    • Texto completo

    págs. 98-116

    

  • Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing

    Flavia Braga Chinelato, Cid Gonçalves Filho, Júnior Clodoaldo Lopes Nizza

    • Resumen
    • Texto completo

    págs. 117-144