Spanish journal of marketing-ESIC

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  Año 2023, Vol. 27, Número 1. Texto Completo Ejemplar

  • How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research

    Bianca Kronemann, Hatice Kizgin, Nripendra P.. Rana, Yogesh K. Dwivedi

    • Resumen
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  • Should I stay or should I go? Benefits of crowd-checking technology for a face-to-face shopping experience

    Davit Marikyan, Eleonora Pantano, Daniele Scarpi

    • Resumen
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  • How can brands become central in the consumers’ life?

    Arnold Japutra, Sandra Maria Correia Loureiro, Shasha Wang, Haryani Primanti

    • Resumen
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  • Fake news: a classification proposal and a future research agenda

    Emad Rahmanian

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  • Locals versus foreigners’ emotion-motivational responses towards traditional and non-traditional food

    Paulo Rita, Patrícia Arriaga, Ana Moura, João Guerreiro

    • Resumen
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  • Antecedents and outcomes of brand pride: moderating role of narcissism

    Subarna Nandy, Neena Sondhi, Himanshu Joshi

    • Resumen
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  • Analyzing the influence of celebrities’ emotional and rational brand posts

    Arash Ahmadi, Amirhossein Taghipour, Marc Fetscherin, Siriwan Ieamsom

    • Resumen
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