Marketing science

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  Año 1994, Vol. 13, Número 4

  • CUSTOMER SATISFACTION INCENTIVES

    Birger Wernerfelt, John R. Hauser, Duncan I. Simester

    págs. 327-350

    

  • THE IMPACT OF DEALING PATTERNS ON PURCHASE BEHAVIOR

    Aradhna Krishna

    págs. 351-373

    

  • THE EFFECTS OF TELEVISION ADVERTISING ON LOCAL TELEPHONE USAGE: EXPLORATORY DATA ANALYSIS AND RESPONSE MODELING

    Darius J. Sabavala, Martin A. Koschat

    págs. 374-391

    

  • WHAT SHOULD YOU DO WHEN YOUR COMPETITORS SEND IN THE CLONES?

    Devavrat Purohit

    págs. 392-411

    

  • ADOPTION,TRANSFERS, AND INCENTIVES IN A FRANCHISE NETWORK WITH POSITIVE EXTERNALITIES

    Albert S. Dexter, Barrie R. Nault

    págs. 412-423