Esic market

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  Año 2024, Vol. 55, Número 2. Texto Completo Ejemplar

  • Articles

    • Intervention and adaptation options for measuring brand trust in the context of its dimensionality with an emphasis on the generational context

      Monika Naďová Krošláková, Marián Čvirik, José Manuel Guaita Martínez

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    • The transformative potential of Generative Artificial Intelligence (GenAI) in business: a text mining analysis on innovation data sources

      Luis Enrique Caro

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    • The academic insight for approaching the sustainability of the textile industry

      Alicia Parro Ruiz, Safae Achouragh Aoulad Abdellah, Sonia Medina Salgado, Marta Ortiz de Urbina Criado

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    • Evolution and challenges of the social enterprise

      Renata Lödar Miculeac, Esther Pagán Castaño, María Guijarro García, Klaus Ulrich

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    • Towards digitalization in higher education: conceptual and bibliometric paradigm

      Sofía Aparisi-Torrijo, Dayanis García Hurtado, Mª Dolores Botella Carrubi

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    • Analysis of gender gap in financial competence: an analysis using unsupervised classification methods

      Ester Muñoz Céspedes, Raquel Ibar Alonso, Miguel Cuerdo Mir

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    • Determining factors for the use of social networks as information platforms by Generation Z

      Cristina Gallego Gómez, Alicia Tapia López, Juan-Antonio Márquez

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