Journal of retailing

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  Año 1998, Vol. 74, Número 3

  • Is the price right? Understanding contingent processing in reference price formation

    Manjit S. Yadav, Kathleen Seiders

    págs. 311-329

    

  • The effect of store name, brand name and price discounts on consumers' evaluations and purchase

    Dhruv Grewal, R. Krishnan

    págs. 331-352

    

  • The effects of framing price promotion messages on consumers' perceptions and purchase intentions

    Kent B. Monroe, Shih-Fen S. Chen

    págs. 353-372

    

  • Consumer response to quantity surcharges: Implications for retail price setters

    Kenneth C. Manning, David E. Sprott

    págs. 373-399

    

  • The impact of internal and external reference prices on brand choice: The moderating role of

    V. Kumar, Kiran Karande

    págs. 401-426

    

  • Variability of brand price elasticities across retail stores: Ethnic, income, and brand

    Jerome D. Williams, Francis J. Mulhern

    págs. 427-445