Journal of marketing: A quarterly publication of the american marketing association

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  Año 1999, Vol. 63, Número 4

  • From the Editor

    Robert F. Lusch

    pág. 1

    

  • Beginning Again: Change and Renewal in Intellectual Communities

    David W. Stewart

    págs. 2-4

    

  • Charting New Directions for Marketing

    George S. Day, David B. Montgomery

    págs. 3-13

    

  • Rediscovering Satisfaction

    David Glen Mick, Susan Fournier

    págs. 5-23

    

  • Section I: How Do Customers and Consumers Really Behave?

    Donald R. Lehmann

    págs. 14-18

    

  • Goal Setting and Goal Striving in Consumer Behavior

    Utpal Dholakia, Richard P. Bagozzi

    págs. 19-32

    

  • Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors

    Michael L. Rothschild

    págs. 24-37

    

  • Whence Consumer Loyalty?

    Richard L. Oliver

    • Resumen

    págs. 33-44

    

  • Commercial Friendships: Service Provider--Client Relationships in Context

    Linda L. Price, Eric J. Arnould

    págs. 38-56

    

  • Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories

    Joan Meyers-Levy, Prashant Malaviya

    págs. 45-60

    

  • Implementing Marketing Strategies: Developing and Testing a Managerial Theory

    Michael P. Mokwa, Charles H. Noble

    págs. 57-73

    

  • Section II: How Do Markets Function and Evolve?

    Robert D. Buzzell

    págs. 61-63

    

  • Sociocognitive Dynamics in a Product Market

    Joseph F. Porac, José Antonio Rosa, Michael S. Saxon, Jelena Runser-Spanjol

    págs. 64-77

    

  • Reputation Management as a Motivation for Sales Structure Decisions

    Allen M. Weiss, Erin Anderson, Deborah J. MacInnis

    págs. 74-89

    

  • Marketing in Technology-Intensive Markets: Toward a Conceptual Framework

    Shantanu Dutta, George John, Allen M. Weiss

    págs. 78-91

    

  • Retaliatory Behavior to New Product Entry

    Thomas S. Robertson, Sabine Kuester, Christian Homburg

    págs. 90-106

    

  • Modular Architectures in the Marketing Process

    Ron Sanchez

    págs. 92-111

    

  • The Effects of Competition on Retail Structure: An Examination of Intratype, Intertype, and Intercategory Competition

    Denny E. McCorkle, James Reardon, Chip E. Miller

    págs. 107-120

    

  • Section III: How Do Firms Relate to Their Markets?

    Thomas C. Kinnear

    págs. 112-114

    

  • Understanding Institutional Designs Within Marketing Value Systems

    Grahame R. Dowling, Timothy M. Devinney, Stephen J. Carson, George John

    págs. 115-130

    

  • Vertical Territorial Restrictions and Public Policy: Theories and Industry Evidence

    Shantanu Dutta, Jan B. Heide, Mark Bergen

    págs. 121-136

    

  • Governance Value Analysis and Marketing Strategy

    George John, Mrinal Ghosh

    págs. 131-145

    

  • Consumption as Self-Presentation: A Socioanalytic Interpretation of Mrs. Cage

    Mark Slama, Terry Clark, Raymond Wolfe

    págs. 135-138

    

  • Marketing in the Network Economy

    Ravi S. Achrol, Philip Kotler

    págs. 146-163

    

  • Section IV: What Are the Contributions of Marketing to Organizational Performance and Societal Welfare?

    Rohit Deshpand

    págs. 164-167

    

  • Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing

    Tasadduq A. Shervani, Liam Fahey, Rajendra K. Srivastava

    págs. 168-179

    

  • The Role of Marketing

    Christine Moorman, Roland T. Rust

    págs. 180-197

    

  • Marketing's Contributions to Society

    Elizabeth S. Moore, William L. Wilkie

    págs. 198-218