International Market Segmentation Based on Consumer--Product Relations
Frenkel Ter Hofstede, Jan-Benedict E.M. Steenkamp
págs. 1-17
págs. 18-28
Making Complementary Choices in Consumption Episodes: Highlighting Versus Balancing
Ravi Dhar, Itamar Simonson
págs. 29-44
The Malleable Self: The Role of Self-Expression in Persuasion
Jennifer L. Aaker
págs. 45-57
Michael J. Barone, Paul W. Miniard
págs. 58-74
Terry L. Childers, Madhubalan Viswanathan
págs. 75-94
Murali Chandrashekaran, Raj Mehta
págs. 95-112
A Note on Ramaswamy, Chatterjee, and Cohen's Latent Joint Segmentation Models
Stephen Walker, Paul Damien
págs. 113-114
Reply to `A Note on Ramaswamy, Chatterjee, and Cohen's Latent Joint Segmentation Models'
Rabikar Chatterjee, Venkatram Amaswamy
págs. 115-119
págs. 120-131
págs. 132-141
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