Elizabeth J. Wilson, Arch G. Woodside
págs. 7-18
págs. 19-25
The Vanishing Respondent in Telephone Surveys
Peter Tuckel, Harry O'Neill
págs. 26-48
Russell S. Winer, Johanna S. Ilfeld
págs. 49-61
págs. 62-71
How Worldwide Is Marketing Communication on the World Wide Web?
Clyde A. Warden, Mengkuan Lai, Wann-Yih Wu
págs. 72-84
An Improved Way to Characterize Internet Users
Shelly Roogers, Kennon M. Sheldon
págs. 85-94
Post-Adoption Attitudes to Advertising on the Internet
Shelly Rodgers, Qimei Chen
págs. 95-104
Using Corporate Websites for Export Marketing
Chee Ming Tan, Ulrik Ollie Nielsen, Wenyu Dou
págs. 105-115
The Ultimate Secrets of Advertising (Book)
John Philip Jones, Lewis Pringle
pág. 117
© 2001-2024 Fundación Dialnet · Todos los derechos reservados