Endogeneity in Marketing Decision Models
Steven M. Shugan
págs. 1-3
págs. 4-20
Centralized Pricing Versus Delegating Pricing to the Salesforce Under Information Asymmetry
Ashutosh Prasad, Birendra K. Mishra
págs. 21-27
An Empirical Analysis of Determinants of Retailer Pricing Strategy
Ruth N. Bolton, Venkatesh Shankar
págs. 28-49
págs. 50-65
págs. 66-81
Reactance to Recommendations:When Unsolicited Advice Yields Contrary Responses
Donald R. Lehmann, Gavan J. Fitzsimons
págs. 82-94
A Choice Model for Packaged Goods:Dealing with Discrete Quantities and Quantity Discounts
Mark J. Garratt, Thomas S. Shively, Greg M. Allenby
págs. 95-108
The Shape of Advertising Response Functions Revisited:A Model of Dynamic Probabilistic Thresholds
Fred M. Feinberg, Demetrios Vakratsas, Gurumurthy Kalyanaram, Frank M. Bass
págs. 109-119
Daniel S. Putler, Charles B. Weinberg
págs. 120-133
págs. 134-145
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