págs. 259-268
Carlos Pestana Barros, Carlos Alves
págs. 269-278
Robert L. Fritz, Barbara L. Stewart, Marcella Norwood
págs. 279-285
Perceived appropriateness and its effect on quality, affect and behavior
Richard Michon, Jean-Charles Chebat, Barry J. Babin
págs. 287-298
Attractive prices in grocery and automobile markets¿why is such pricing used?
Ville Aalto-Setälä, Markus Halonen
págs. 299-306
págs. 307-320
Measuring consideration sets through recall or recognition: a comparative study
Hanna Hjalmarson, Jens Nordfält, Niclas Öhman, Claes-Robert Julander
págs. 321-330
Torsten Tomczak, Marcus Schögel, Inga Schmidt
págs. 331-332
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