Generating emotions through cultural activities in museums

• Autores: Carmen Camarero Izquierdo, María José Garrido Samaniego, Rebeca Silva García
• Localización: International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, ISSN 1865-1984, Vol. 6, Nº. 2, 2009, págs. 151-165
• Idioma: inglés
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• Dialnet Métricas: 3 Citas
• Resumen

  • The objective of the current work is to analyze how the characteristics of cultural activities promoted by museums (group composition, group dynamics, duration, theme, venue, new technologies) affect the emotions experienced by participants The study of a museum’s friends association participating in different activities allows us to test the proposed hypotheses. Results show that group composition and dynamics impact the emotion felt during the activity as well as the use of new technologies and activities staged outside the museum.