Relationship marketing in the public and non profit sector: the case of Universities, Graduates and Alumni Associations

• Autores: Andrew C. Gross, Lindsay Meredith, Emeric Solymossy
• Localización: Vth Congress of the Public and Non lucrative Marketing International Association: Cluj-Napoca, Romania / Alexandru Naghiu (dir. congr.), 2006, ISBN 978-973-751-241-3, págs. 319-332
• Idioma: inglés
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