What we know about creativity.

• Autores: Geoffrey Precourt
• Localización: Journal of Advertising Research, ISSN 0021-8499, Vol. 53, Nº 3, 2013, págs. 238-239
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • An introduction is presented to articles published in this issue including "Optimizing the Amount of Entertainment in Advertising: What's So Funny About Tracking Reactions to Humor?," "Matching Creative Agencies With Results-Driven Marketers: Do Clients Really Need Highly Creative Advertising?" and "Practitioner Views of Comparative Advertising: How Practices Have Changed in Two Decades."