Letter from the CEO
Gayle Fuguitt
págs. 1-2
What we know about creativity.
Geoffrey Precourt
págs. 238-239
Counting the cost to the customer.
Pierre Berthon, Karen Robson, Leyland Pitt
págs. 244-246
Is there room for two brands in one advertisement?
Jenni Romaniuk
págs. 247-250
The impossible dream versus "bounded rationality".
Gale Metzger
págs. 251-253
The latest findings from The ARF's "Foundations of Quality" research.
Robert W. Walker, William A. Cook
págs. 254-257
Comparing global consumer positioning in holistic- and analytic-thinking cultures.
Shintaro Okazaki, Barbara Mueller, Sandra Diehl
págs. 258-272
In 2013, once again, marketing art meets science.
págs. 273-285
What's so funny about tracking reactions to humor?
Thales S. Teixeira
págs. 286-296
Do clients really need highly creative advertising?
Sheila Lucy Sasser, Scott Koslow, Mark Kilgour
págs. 297-312
How practices have changed in two decades.
Fred K. Beard
págs. 313-323
Judging creativity in advertising at award shows.
Douglas West, Albert Caruana, Kannika Leelapanyalert
págs. 324-338
An examination of successful leadership traits for the advertising-agency creative director.
Karen L. Mallia, Kasey Windels, Sheri J. Broyles
págs. 339-353
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