Resumen de What we know about new mixes in media marketing.
An introduction is presented to articles published in this issue including "Effects of Multi-Channel Marketing on Consumers' Online Search Behavior: The Power of Multiple Points of Connection," "Unlocking the "Reminder" Potential When Viewers Pause Programs: Results from a Laboratory Test of a New Online Medium" and "What Factors Affect Consumer Acceptance Of In-Game Advertisements? Click "Like" to Manage Digital Content for Players."
