Have no fear: : How individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages

• Autores: Sarah De Meulenaer, Patrick De Pelsmacker, Nathalie Dens
• Localización: Journal of advertising, ISSN 0091-3367, Vol. 44, Nº 2, 2015, págs. 114-125
• Idioma: inglés
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• Resumen

  • In a sample of Belgian and Irish participants, we examine the impact of individual differences in uncertainty avoidance, anxiety, and chance belief on the processing of health risk messages. We test a model based on the extended parallel processing model (EPPM) using multigroup comparisons in structural equation modeling (SEM). Groups differing in chance belief process health risk messages in a similar way. Perceived efficacy determines message outcomes more strongly for low-anxiety and low-uncertainty-avoidance groups. Perceived threat has a stronger impact on fear for high-anxiety individuals, while it has a stronger impact on message acceptance for low-anxiety individuals.