Reaching consumers through effective health messages: : A public health imperative
págs. 85-87
Reexamining health messages in the digital age: : A fresh look at source credibility effects
págs. 88-104
Impact of narratives on persuasion in health communication: : A meta-analysis
págs. 105-113
Have no fear: : How individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
págs. 114-125
Humor effects in shame-inducing health issue advertising: : The moderating effects of fear of negative evaluation
págs. 126-139
Healthy kids: : Examining the effect of message framing and polarity on children'S attitudes and behavioral intentions
págs. 140-150
págs. 151-160
The myth/fact message frame and persuasion in advertising: : Enhancing attitudes toward the mentally ill
págs. 161-172
© 2001-2024 Fundación Dialnet · Todos los derechos reservados